How fast golf clubs lose value
What a driver costs new, what it costs now, and how much of that fall happens in the first two years.
A golf club is a depreciating asset with a very predictable first act: it loses a third to two thirds of its value while it is still, by any reasonable standard, a current club. The interesting question is not whether that happens but when, because that is the difference between paying for a badge and paying for a golf club.
Below is every model we have both a verified UK launch price for and enough recorded sales to know its going rate. The launch prices are sourced individually; the current figures are our own medians.
The pattern
The fall is not gradual and it is not linear. It is mostly a cliff at the moment a successor is announced, because that is when every shop holding stock discounts at once and every owner who upgrades yearly lists theirs. A club two generations old has already taken both hits and sits close to its floor; a club announced last month has taken neither.
Which gives a simple, unglamorous rule: the cheapest golf per pound is almost always the model one generation back, bought after the new one has shipped rather than before. You are buying the same club at the price the announcement created.
What this does not tell you
It is a snapshot, not a trend. We have been recording prices for weeks, not years, so nothing here says how these figures will move from here, and anyone telling you golf gear is cheapest in a particular month is guessing unless they can show you the series. When we have a year of history we will publish the series and you can judge it.
The full ranking keeps this current, and it updates as the medians move.
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Every figure here is read from the tracker when the page loads, so it moves as the market does. Written by George Thirlaway. About this site.