How it works
How SniperCaddie decides a golf price is cheap: every listing measured against 1,956,147 prices we have recorded ourselves across 15 UK sources, graded from Hole in One down to Bogey. What the grades mean, where the prices come from, and how we earn.
How do you know something is actually cheap?
Because we price it against what the same product has actually sold for elsewhere, not against a sticker. Every listing we see is recorded, which is 1,956,147 prices so far, and a new listing is compared with the median of that history for its exact product - same brand, same model, same variant, same flex, same loft.
A "was £249, now £142" tells you what one shop wants you to believe. A median across every shop we watch tells you whether £142 is a good price.
Where do the prices come from?
15 UK sources, checked every day: retailer product feeds plus eBay. We read what the retailer publishes and record it as last seen at that price - we are not quoted a special rate and we do not negotiate one, so what you see is what their own site was showing when we last looked.
What do the grades mean?
Six of them, worst to best: Hole in One, Albatross, Eagle, Birdie, Par, Bogey. They are not discount bands off an RRP - they are how far below the observed median a listing sits, with more evidence required for the higher grades. A single cheap sighting of a product we have only seen twice is not a Hole in One; it is a listing we do not know enough about yet.
Par means it is priced about where that product normally sits. Bogey means it is above. Most of the market is one of those two, which is the point: 5,186 listings currently grade Birdie or better out of 40,659 live.
How current are the prices?
The whole catalogue is re-checked daily and the page you are reading is generated from the last completed run. Prices move and stock sells out, so treat every figure as last seen rather than as an offer - the retailer's own page is the only thing that can quote you a price you can pay.
Do you make money from this, and does it change the ranking?
Yes to the first, no to the second. Where we have an affiliate programme with a retailer, clicking through may earn this site a small commission at no extra cost to you. Commission is applied at the moment you click, plays no part in scoring, and cannot buy position - the cheapest option is listed first whether it pays us or not, and several of the retailers here pay us nothing at all.
Why is the price different when I get to the shop?
Usually because it changed after we last looked, or because the retailer prices by variant and you picked a different one. Sometimes it is delivery: we include it where a retailer states it in their feed and say so on the listing, but a shop that only reveals postage at checkout cannot be included until it does.
If a price is wrong rather than merely stale, the listing is worth reporting - the median it feeds is only as good as what goes into it.
Why are some listings so much cheaper than the rest?
Often because they are not the same thing. A driver head only is roughly half the price of the assembled club, and a set of irons is not one iron. Those are separated deliberately: a head filed as a club would drag down the median for every complete club sharing that model and mint fake bargains against it.
The same goes for shaft flex and for men's, women's and junior specifications, which is why you can filter by all of them.
What can you actually search?
40,659 live listings across 1,931 products and 22 kinds of gear, filterable by brand, grade, price, condition, shaft flex and who it is made for. The finder is the full board; the category pages are the short answer to "what does this cost in the UK".
AdLinks to sellers are affiliate-tagged where we have a programme - if you buy, this site may earn a small commission at no extra cost to you. Commission plays no part in scoring or ranking. How this works.